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    estieg
    Former Employee

    is Earned Media something I should measure?

    How do you know when spending money, time and resources on social media is a valuable option for you and your new business?  Even if you've dedicated time to social marketing, when do you know it's time to get serious about advertising on Facebook, Twitter, or one of the other sites available to showcase your product or service?

     

    Share your insights and expertise!

     

    Eric

    If I answered your question, please mark it as the solution or give it a "Kudo"
    1 REPLY 1
    Helper II

    Re: is Earned Media something I should measure?

    there are a lot of free tools out these days that can help determine if your marketing message is getting to your audience, and whether they are doing anything with your message.  We use hootsuite, which has a subscription model that's pretty reasonable.  I know there are the big names out there which probably don't work for a lot of small startups.  I see you're the admin, are you asking this for yourself or for others to chime in?