Old job, new tricks: modernising Britain’s oldest professions

It’s not a case of out with the old, but making the old new

The locksmith. The cobbler. The blacksmith. The chimney sweep. The internet has changed many things. And many for the better. But traditional industries like these remain as strong today as they did then. They are essential. Delivering a service which is embedded in our cultural fabric.

The days of people seeking out these much needed services in the directory are fading into the past. Today’s buyers have the same needs as those of yesterday. But how they seek these services out is changing.

Family businesses that once stood tall in the high street are having to adapt and find new ways to reach potential customers. That’s why it’s more important than ever to have a presence online.

Think of the internet as the new digital high street. One that’s bustling with people. Customers. Consumers. Clients. In order to thrive traditional businesses are having to adapt. A visible web presence is vital. But, just like with brick and mortar premises, just because you’re there doesn’t mean people will come walking through your door. You need a way to drive digital footfall to your site in almost every way possible.

Building a business online

Fortunately, it’s easier than ever to set up a website and market your business online. Take GoDaddy’s very own Websites + Marketing solution, for example. You can build a professional looking website in under an hour and, whatever your industry, there are swathes of designer-made templates to make your website look the business. But there’s still so much more to being online and that’s where plus comes in!

GoDaddy Websites + Marketing integrates websites, marketing and eCommerce tools, along with the guidance needed to achieve success. Websites + Marketing automatically reviews your site and optimises it for search engines like Google, Yahoo! and Bing. Between that, email marketing, Google My Business integrations and social media, you can look great everywhere online that matters. Sound sweet? That’s because it is.

Sometimes the old ones are the best

At GoDaddy we’re all about empowering every idea, business, side hustle or nonprofit cause to claim their place online and look great at the same time. And guess what, we love hearing your success stories. In fact, we want to shout about them!

That’s why we’re on the lookout for traditional businesses that have embraced the digital marketplace and modernised their profession. If you’re an entrepreneur evolving with the times we want to tell your story! Maybe you’re a family business that’s been running for generations and have begun reaping the rewards of being online. Maybe you have a traditional business that is flourishing due to your digital innovation. We want to hear from GoDaddy customers who have embraced the online market and are thriving as a result!

The digital world really is your oyster. Gone are the days of thinking local. There’s a whole world out there, so make it your own. You’re business is awesome and sometimes the old ones are the best! That’s why we want to hear from you.

Old job, new tricks: modernising Britain’s oldest professions

So, what are you waiting for?

Get in touch with us on social media. Drop us a link to your website on our social post here and you never know we might be in touch with a sweet PR package offer.

It’s not a case of out with the old. It’s a case of making the old new. And guess what? We’re with you all the way!

Thomas Costello
Thomas joined the GoDaddy EMEA team in 2017, following the acquisition of HEG as Head of PR and Communications, UK. He leads PR efforts for EMEA brands, introducing a new customer benefit led approach. Previously to joining GoDaddy, Thomas worked as a journalist at The Independent. Thomas holds a BA (Hons) from The University of Exeter.