Telling your story online is important. Not only to make you stand out from the crowd, but to convey your values and showcase your skills.
It’s not unusual for people to find it difficult to talk about themselves, let alone write about themselves in a succinct and engaging way.
So how do you write an amazing ‘About me’ page and why do you need one? Let’s take a look…
What is an ‘About me’ page?
An ‘About me’ page is just that. It’s a chance to tell your story, to give the reader a flavour of you and your personality. Whether it’s a possible client or a potential employer, they will want to know about your skills, experience and why you’re the person for the job.
Whether you’re a freelance graphic designer, copywriter or make-up artist, you will most likely want to convey who you are, what you do, your background and why people should want to work with you. Users often visit an about section when they are on the brink of buying from or contacting you. They are looking for validation before they commit. To check you are real, reliable, tried and tested.
This, of course, is often easier said than done. So, how can you make it more simple to convey the information that you need to?
What to include in an ‘About me’ page?
It can be helpful to write down the questions that you think people may want to know about you when looking at your about page. Or, on the flip-side, questions that you would ask someone if you wanted to find out more about them and their business.
Questions you may want to answer could include:
- What’s your background?
- What are you passionate about?
- What experience do you have?
- What projects have you worked on?
- What’s your biggest professional achievement?
- How does your business solve problems / help your customers?
- What are your values?
- What’s the ultimate aim of your business?
- Why are you the person for the job?
- What do other happy customers say about you?
Once you’ve put together a list of questions, you can then answer them and use these as the basis for your ‘About me’ page. That way, you know you’ll have answers to the questions that the readers will likely be looking to find out.
People reading your page will be there to find out about your business for a reason, so don’t simply use it as an opportunity to tell them about your favourite colour or your first pet’s name. Keep it relevant to your business.
First or third person?
When writing about yourself you’ll need to decide whether you are going to write in the first or third person.
It may seem strange initially writing about yourself in the third person, but it can be really helpful and make it easier to explain your background and skills.
It can vary by sector, but if you are looking to position yourself as an expert in your field writing in the third person may be the best option, whereas if you’re looking to sound personal and approachable writing in the first person may be more effective.
Ultimately, the decision is up to you and what you feel more comfortable doing.
Find your voice
Your industry can often determine how formal you choose to be, but it’s important that you sound authentic and don’t overload your ‘About me’ with jargon that may turn-off your readers.
It can be helpful to aim to write like you would speak whilst obviously keeping it professional, friendly and approachable in tone. Try to give people a glimpse into what it would be like to work with you. You can still demonstrate your personality through your writing and have fun doing so at the same time.
Tell people how you can help
Business is often about solving people’s problems, so try to convey how you can help other people. What solutions do you offer? What do you bring to the table?
Here you could link to case studies or customer testimonials reinforcing your worth and experience. This can help to build trust with prospective clients and demonstrate why you’re the right person for the job.
Having an impactful ‘About me’ page is important, but backing it up with other people endorsing your service is even more impactful and will take it to the next level.
Put a face to a name
People do business with people, and putting a face to a name can bring your ‘About me’ page to life. Try to include a photo that reinforces what you’ve been saying in the copy. Choose a photo that is up-to-date and relevant. First impressions are powerful and it’s important that you make a positive one.
You could even reinforce your ‘About me’ page with a short video if you feel more confident speaking to the camera. A video which reiterates what they’ve already read about you may help to reaffirm why you’re right for the job.
So there you have it, there’s some tips to writing an amazing ‘About me’ page for your website.
If you want to let more people know about your business we’re on the lookout for GoDaddy customers to feature. Get in touch with us on social media and we may be in touch to feature you on our blog and social media channels.