If you’ve just launched a new website, you’re probably wondering about the best way to get your website noticed.
There are several techniques you can use to get a new website noticed and it’s a good idea to employ a mix of these tactics.
1 Work on search engine optimization (SEO)
SEO is a huge topic and it’s a crucial part of getting any website noticed over the long term. The bad news is that SEO won’t get your new website noticed straight away – it takes up to six months to see results.
However, the sooner you start working on SEO, the sooner it will help get your website noticed.
Start by understanding the keywords your target audience uses to search for a website like yours and then ensure that you webpages are optimized around those keywords. You can learn about website keywords in this guide.
This guide explains more about how to get started with SEO as a beginner.
2 Work on local SEO (if relevant)
If you have a business website that serves a specific area, then you need to work on your local SEO. By doing this, you’ll increase your chances of appearing when people search for things like “[Your business type] + [Your local area]”.
You’ll also have a chance to appear in map results, which will really help get your website noticed.
You can learn about local SEO in this guide.
3 Join relevant social networks
Social media is a great way to get a new website noticed, but it works best if you plan your social media activity before you get started.
It might feel like joining every social network available and the posting as much as possible is the way to go, but you’ll likely make more of an impact by taking a targeting approach.
Research which social networks your target audiences uses and the kind of content they’re interested in and then use that as the basis of a targeted social media strategy.
You can learn more about creating a social media marketing strategy in this guide.
4 Create interesting and useful content
A great way to get your website noticed is by creating interesting and useful content that people will be interested in.
This could be anything from a blog post which solves a problem your audience commonly experiences, to unique art that you’ve created yourself.
Just getting your interesting content out there will help your website get noticed, but you can also use it to build an email list and your social media followings.
This will help you attract people back to your site in the future and could help you make sales if that’s your overall aim.
This guide explains how you can market a website by giving away interesting and useful content in exchange for someone’s email address.
5 Build connections
Building the right connections can help attract attention to your new website in a number of ways.
Finding a social media influencer who already commands the attention of the audience you’re trying to reach can help build your social presence. They can also help boost the reach of your interesting content.
Getting your interesting content in front of someone who runs a popular website can help boost your SEO if they decide to link to your site.
And building connections with local journalists can help build the profile of your business in your local area.
6 Spend money on advertising
Search engine and social media advertising can be a low-cost way to bring attention to any new website, but you need to be careful you don’t end up spending too much.
Search engine ads are a great way to drive people directly to the products and services you sell, but you need to identify the right way to target your ads and make sure that any campaigns you run are profitable.
Social media ads can be used to both sell products/services and build general awareness about your website.
The best way to get your website noticed is by using a mix of these techniques. Find a strategy that works for you and keep adding more to the mix as and when you can.
By working on the building blocks of SEO, social media and paid advertising you’ll attract attention from a diverse range of sources.