GoDaddy gives British small businesses a starring role in new national marketing campaign

Lights, camera, online action with GoDaddy

GoDaddy, the company empowering everyday entrepreneurs, is celebrating British small businesses by launching a new marketing campaign which includes prime-time TV adverts starring successful entrepreneurs.  

So there’s this café / bar / bicycle workshop in London. They’re called Look Mum No Hands – a pretty awesome business all round.

And there are pretty awesome small businesses right around the UK. GoDaddy is celebrating those who dare to go it alone by launching a new national marketing campaign starring successful British entrepreneurs.

Empowering everyday entrepreneurs is what we do. Just take this year’s campaign which includes prime-time TV adverts. It shows how real businesses work with GoDaddy to help them create an online presence and grow online. The aim is simple: to inspire other budding entrepreneurs to turn their dreams into a reality.

The first business on the screen will be Look Mum No Hands.

Matthew Harper, co-founder of the business, said: GoDaddy played a key part in getting this business to where it is today – a popular café workshop, with a strong online presence and customer base.”

Look Mum No Hands is portrayed in their own respective advert and narrated by British comedian and actor Javone Prince.

Prince tells the story of how GoDaddy helped get their businesses up and running online. In the TV spot, the business explain how getting online was the natural next step for growing their business and GoDaddy was the right hand to guide them on this journey.

Mr Harper added: “We know first-hand how difficult it can be to launch a business online with no guidance, which is why we’re so pleased to be a part of GoDaddy’s new campaign. We are proud to be a GoDaddy success story and hope that our journey can inspire other UK budding entrepreneurs to take the plunge.”

Actors representing the people behind each business are seen to join forces with GoDaddy to get a domain name and build a smart, easy-to-use website for their customers.

It’s your story, we’ll help you tell it

The new national campaign seeks to harness the British entrepreneurial spirit and encourage people with a passion to think about starting their own business and taking it online. 

James Eadie, brand marketing director EMEA, GoDaddy said: “We’re excited to be using this year’s Campaign to showcase GoDaddy’s very own UK customers. We hope the campaign will reach thousands of aspiring British entrepreneurs and inspire them to unlock their full potential.”

By using real-life business owners, Mr Eadie said GoDaddy wanted to spread the message about “championing the entrepreneur and supporting small business growth”.

Throughout 2020, GoDaddy will be showcasing the success of a number of British small businesses including Black and White Book Project and The Happy Plasterer, in both television adverts and out of home spots across the UK.

GoDaddy hopes that by profiling the success of real small businesses, more British entrepreneurs will be encouraged to make their idea a reality and join the hundreds of thousands of entrepreneurs already thriving online.

Download campaign press pack here

PRESS NOTES TO EDITORS

More about Look Mum No Hands
Founded in 2010, Look Mum No Hands is a café, a bicycle workshop, a bar and exhibition space. This is the first place that put love of all types of cycling at the heart of their business. They have two locations in London – Old Street and Whitechapel.

More about GoDaddy

GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. With 19 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success.

To learn more about the company visit www.GoDaddy.com

For more information, please contact Harriet Black on GoDaddyEMEA@portland-communications.com or 0207 554 1785.

Thomas Costello
Thomas joined the GoDaddy EMEA team in 2017, following the acquisition of HEG as Head of PR and Communications, UK. He leads PR efforts for EMEA brands, introducing a new customer benefit led approach. Previously to joining GoDaddy, Thomas worked as a journalist at The Independent. Thomas holds a BA (Hons) from The University of Exeter.